About Mendy Hershkowitz
Born in Kiryas Joel, Mendy's inborn love of music was evident before his first birthday, an interest that blossomed with each passing year. By age five, Mendy was playing the drums, and his musical aspirations soared exponentially in his early teenage years when he learned to play the piano and began composing original music. Sharing an unbridled passion for music with drummer Avrumi Schreiber, the two formed Freilach Band in 2008, upping the ante in the Jewish music scene with their single minded devotion to musical excellence. Freilach toured with Lipa Schmeltzer, winning praise and admiration from music lovers worldwide. In addition to playing the keyboard, Mendy soon found himself writing, producing and arranging music for the biggest names in the Jewish music including Mordechai Ben David, Avraham Fried, Benny Friedman and Yossi Green. Always eager to embrace another challenge, Mendy sold Freilach in 2014, staying on through June 2016 as musical director, while also focusing more heavily on full scale, live production and freelance musical direction. Sonic Duo, Mendy's newest joint venture with Chesky Breuer of Shira Choir, offers a full range of services to a wide array of talented individuals including production, marketing, branding and business management.
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